Value of Frontsight Membership

Advertisements

The Strange Marketing Behavior of Front Sight Resort

postcard-10-03

 

de·cep·tive
dəˈseptiv/
adjective
 
  1. giving an appearance or impression different from the true one; misleading.
     

I wrote a blog about Front Sight Resort four years ago concerning the marketing tactics practiced by its owner, Ignatius Piazza. Since then, I have gotten comments from FS members, both positive and negative, as well as from an employee of the company. I openly post these comments for all to read with exception to the comment received from their employee.

This blog is dedicated to travel experiences and I don’t want to get bogged down discussing business practices of companies unless it can serve as a warning to others. Anyone familiar with Front Sight likely has a good understanding of their marketing tactics. These include inundating you with spam trying to convince you to upgrade your membership level, much like the Church of Scientology does with “The Bridge.”

Curiously, I have discovered Front Sight goes to great lengths to convince people they are not getting ripped off. Two websites have been created to give the allusion they were created by an objective third party. The supposedly independent reviewer is unidentified, which doesn’t lend itself much credibility. Perhaps this is because these websites were created by Ignatius Piazza himself.

fs_organic

fs_organic2

Ignatius Piazza is obviously concerned about the reputation of himself and his organization. So much so that he even pays for Google ads to lead you to these websites where he answers his own questions about being a scam and a fraud. It should go without saying that honest and ethical companies do not need to create fake “independent” websites and spend money to run ads to them.

fs_ad_with_arrow
Sitelinks take you to Front Sight’s corporate website, frontsight.com. This indicates FS owns this domain.

 

Front Sight Owner Ignatius Piazza is a Scam Artist

ignatiusLet me start by saying Front Sight has excellent instructors and the firearms training is good.

Having said that, Ignatius Piazza is a scam artist. I joined Front Sight nearly a decade ago. I purchased a Challenge membership, which allowed me to take most of the courses offered by FS for free. The price was a hefty $2,000.

Several years later I was given the “opportunity” to upgrade my membership to ‘Diamond’ status for $4,900. Piazza promised this level of membership would never be offered at this price again. He was right: It only took six years for him to offer this membership for the basement price of $250.

I can hardly think of any other service that has declined in value as much as a Front Sight membership. I got burned badly by Piazza. I knew it was extremely unfair that others were later given memberships at such a ridiculously low cost. I thought there was no way members could possibly get scammed the way I had for such low-cost memberships. I was wrong.

Piazza has decided again to screw his customer base. He is now implementing a transfer fee for all memberships.

Piazza’s marketing tactics are deceptive and unethical. Anyone thinking of joining this organization should carefully consider the history of FS before purchasing memberships. I put nothing past Piazza and his dirty tricks.

July 26, 2014
It should come as no surprise to anyone who has read this post that Piazza has come up with his next scam. Piazza would now like to offer a deluxe ‘Guardian’ membership, for an upgrade fee of course. He has been pressing this membership level for over three months now and I have received literally hundreds of emails from him. It is such a limited offer that he has to message me three times a day. This act of desperation should make anyone question what he’ll do next to get money from existing lifetime members.

Rating:2.5 out of 5 stars (2.5 / 5)